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Which of these best describes the  differences between a first-and a third-party cookie?

1. A first-party cookie is set by the same  web site you are visiting, a third-party cookie is set by the  same web site you are visiting, A third-party cookie is set by a different web site than the one you are visiting.
2. A first-party cookie is set by  a different web site  than the one you are visiting,a third-party cookie is set by the  same site as the  one  you are visiting.
3. A first-party cookie is temporary cookie and a third-party cookie is a persistent one.
4. A first-party cookie  may only contain one attribute, A third-party cookie may contain several attributes.

Which report would you use to assess whether visitor who search your website have a higher conversion rate than visitor who do not ?

1. Site search overview report
2. The goal conversion tab on  the search terms report
3. The goal conversion tab on the  site  search usage report
4. It is  not possible to obtain this data

Temporary cookies  different from persistent cookies because;

1. Temporary cookies are set by a third-party
2. Temporary cookies  cannot  last for more 30 minutes
3.  Temporary cookies can be deleted while persistent cookies cannot
4. Temporary cookies are removed when you  cloes your browser

Where do you find the URL builder ?

1. In the help center
2. In ‘’setting ‘’>”Edit”>”Main Website Profile information”
3. You must ask a Google Analytics Authorized consultant for access to the URL builder
4.  In Conversion University

which of these best describes what a cookies is?

1. A temporary storage area that a web browser or service provider uses to store common pages graphics that have been recently opened
2. A small text/data file written to a visitors’s machine by web server
3. The amount of data that can be transmitted along a communications channel in fixed amount of time
4. A tiny blank image stored on web analytics server

You are an online merchant. A customer makes an order to be delivered to his home address. He then decides to make a separate order to be delivery to a friends’s address. How many transactions will be reflected in your reports?

1. 0
2. 1
3. 2

What technologies does Google Analytics use to track visitor?

1. Java  and four temporary cookies
2. HTML only
3. JavaScript and third-party cookies
4. JavaScript and first-party cookies

you define a URL  Destination goal by____________

1. Dragging the goal page onto  the dashboard
2. Adding the e-commerce code to the goal page
3. Editing the profile and  specifying  the request URL of the  conversion page
4. Adding the conversion ID to the tracking code on the goal page

Where do you ensure that autotagging is enable?

1. In AdWords, under My account>Account Preferences
2. In Analytics,under profile settings
3. in Analytics, under Account  Settings
4. In AdWords, under Campaign setting

You manage  a website that sells household appliances. Your site assigns the product id 17(pid=17) to all pages related to refrigerators. You would like to have  a profile where your data includes only pages on your site related to refrigerators. Which of the following would accomplish this?

1. Filter 1-Type:Custom include,field:request URL;Pattern ;’’/refrigerator”
   Filter 2-Type:Custom Search and Replace;Field Request URL, search for’’pid=17’’ and replace with’’/refrigerator’’
2. Filter 1-Type:Custom Search and Replace; Field:Request URL; search for”pid=17’’  and replace with ‘’refrigerator”
   Filter 2-Type :Custom include;Field:Request URL; Pattern’’/refrigerator’’
3.   Either of these would work